Black Rock Group
About Us
Our team works hand-in-hand with clients to shape public debates, develop messages that cut through the noise, and achieve success at the national, state and local levels.
We work with some of the world’s most successful companies as well as elected officials, political leaders, non-profits, and trade associations. From the White House and Capitol Hill to Corporate America and fast-paced political campaigns, each member of our team brings diverse experience to every project.
We know how to successfully manage multifaceted campaigns, refine and strengthen messaging, and rapidly respond to communications challenges as they arise. Our experience spans all 50 states on a wide range of issues, including technology, healthcare, financial services, energy and education.
Our Services
STRATEGIC COMMUNICATIONS & STORY TELLING
The team at BRG can help you navigate the ever-changing 24/7 news cycle. We will work with you and for you to develop and execute a communications plan that helps to elevate your issue by delivering key messages to targeted audiences.
This includes, but is not limited to, message development, media strategy, reporter outreach/interviews, content creation, media monitoring and rapid response.
Public Policy Campaigns
Winning advocacy campaigns demand more than lobbying. Some efforts may call for a megaphone; others a surgical strike to motivate a specific group of consumers. Whatever your needs, BRG will work with you to build an integrated communications campaign to accomplish your objective and ensure you’re heard by the decision makers and influencers.
Whether you have an issue that needs to be pushed to the forefront of the national debate, or if you’re looking to build a coalition to move your cause forward, we can help.
MEDIA TRAINING & REPUTATION MANAGEMENT
Talking on the phone to a reporter can be intimidating, never mind appearing on TV or at a press conference with 15 TV cameras. The key to any successful media campaign is being a successful spokesperson.
The team at BRG has trained presidential candidates, members of Congress, CEOs and heads of nonprofit groups in the art of interviewing and public speaking. We can put together a program tailored specifically to your needs, dealing with everything from preparing for the interview to delivering key messages to building awareness of your body language and answering the tough questions.
CRISIS MANAGEMENT & AVOIDANCE
There’s one truth about a crisis – no matter who you are or what business your company is in – a crisis can happen at any moment. Expected or unexpected, small fires can quickly blossom into media firestorms or industry meltdowns. Our experience in presidential, congressional and local campaigns, and in the private sector has shown us the best way to navigate through a crisis. We can help you every step of the way to ensure a strong and appropriate response, and in many cases we can help mitigate the effects of a crisis before it begins.
Digital
Nearly every campaign needs a strong and integrated digital component to disseminate and amplify key messages. We can help you develop an online presence, and build and manage your social media accounts. Using the latest digital tools and deploying proven social media strategies, BRG has the expertise and relationships to connect you with online audiences.
Marketing
A winning campaign is more than just positive headlines. BRG leverages brand reputation to drive real engagement and conversions. We work with you to amplify your message through the full spectrum of earned, paid and owned channels to drive leads, engagement and other target conversions.
Research
Who is the audience for your message, and how do we deliver it? What information is available, and how do we leverage your assets? BRG conducts audits to identify the facts, figures, anecdotes and other needed information to determine an effective strategy, develop messages and identify any potential vulnerabilities.
SpeechWriting
From captivating keynotes to powerful presentations, BRG works with clients to ensure your words resonate with the audience and leave a lasting impression.
Coalition Building
A chorus can be heard better and more clearly than a single voice. BRG’s team are experts at building successful coalitions from the ground up and working collaboratively with strange bedfellows. By identifying common policy or communications objectives, we know how to bring people together in pursuit of those goals.
BRG also knows how to sustain the coalition once it is built. We identify opportunities to deploy stakeholders, recruit new voices and balance competing interests behind consensus-driven messages and deliverables that everyone can unite behind.
