No matter the goal, the experts at the BRG can help you navigate an ever-changing communications marketplace. From start to finish, we will work to develop and execute a communications plan that helps to elevate your brand or issue by delivering key messages to targeted audiences.
This includes, but is not limited to, message development, media strategy, reporter outreach/interviews, content creation, media monitoring and rapid response.
Public Policy and Advocacy Campaigns
BRG is unique because of our experience devising and executing campaigns that influence public policy. Whether you have an issue that needs to be pushed to the forefront of the national debate, or if you’re looking to build a coalition to move your cause forward, we can help. BRG has run successful advocacy campaigns at the national, state and local level.
Winning advocacy campaigns demand more than lobbying. Some efforts may call for a megaphone, others a surgical strike to motivate a specific group of consumers. Whatever your needs, BRG will work with you to build an integrated communications campaign to accomplish your objective and ensure you’re heard by the people who matter.
BRG brings together some of the brightest minds from the independent expenditure and campaign worlds. Our partners and staff have years of experience running presidential, Senate, House and gubernatorial campaigns, as well as working in leadership positions at the campaign committees. We understand exactly what goes into a winning race.
If you are a candidate running for public office, BRG can help guide your campaign to success. This includes strategic planning, message development, media relations, debate preparation, media monitoring and rapid response, as well as day-to-day operations.
Media Training/Reputation Management
Talking on the phone to a reporter can be intimidating, never mind appearing on TV or at a press conference with 15 TV cameras. The key to any successful media campaign is being a successful spokesperson.
The team at BRG has trained presidential candidates, members of Congress, CEOs and heads of nonprofit groups in the art of interviewing and public speaking. We can put together a program tailored specifically to your needs, dealing with everything from preparing for the interview to delivering key messages to building awareness of your body language and answering the tough questions.
There’s one truth about a crisis – no matter who you are or what business your company is in – a crisis can happen at any moment. Expected or unexpected, small fires can quickly blossom into media firestorms or industry meltdowns. Our experience in presidential, congressional and local campaigns, and in the private sector has shown us the best way to navigate through a crisis. We can help you every step of the way to ensure a strong and appropriate response, and in many cases we can help mitigate the effects of a crisis before it begins.
Nearly every campaign needs a strong and integrated digital component to disseminate and amplify key messages. We can help you develop an online presence, and build and manage your social media accounts. Using the latest digital tools and deploying proven social media strategies, BRG has the expertise and relationships to connect you with online audiences.